Paul Craft moved to Florida in 1974 to get away from the cold dreary winters in Cleveland, Ohio. With little work available in chemistry, Paul found himself becoming self employed, starting a retail nursery and landscaping business. Those eventually grew along with a landscape design enterprise in Palm Beach County. Eventually, palms and cycads became the main focus of the nursery but in 1999, Paul sold off the nursery to devote more time to writing and traveling in search of more information about palms. To pay for his addiction, Paul became a horticultural consultant and before long became the head horticulturist for D’Asign Source.

Franco D'Ascanio got his passion for palms from his father at an early age. Born and raised in the Florida Keys, his knowledge of the plants that thrive in the area blossomed. He opened his first nursery in 1993 on a quarter-acre parcel of land. This business grew faster than a coconut palm! Today, D'Asign Source Botanicals features more than 20,000 plants on 20 acres. D'Asign Source Botanicals is a significant supplier to the landscape division of D'Asign Source, a turn key design/build firm.

As President of D'Asign Source, Franco manages the Outdoor Environment and Audio Visual departments. D'Asign Source has won several prestigious awards for their landscape design and architecture.

Ray Mowen grew up in Palm Beach County where he got his first taste of the nursery trade while working in the family nursery and landscape business. After a stint in the Marines where he was in Special Operations Units, Ray worked in retail and gained valuable experience in customer service, sales, and management. Work in construction and tree trimming rounded out his resume before finding himself at D’Asign Source Botanicals. As production manager, he makes sure the plants grown are of the highest quality while constantly becoming more knowledgeable about all the plants DSB grows.